AMAZON IS TESTING ITS CASHIERLESS TECH IN BIG BOX STORES

Amazon already has the real estate to make use of the technology: it acquired the grocery chain Whole Foods back in 2017, including all its storefronts. It’s not clear whether Amazon intends to roll out Go-style tech at Whole Foods.

Amazon isn’t the only company trying to make use of cashierless technology inside retail stores. Walmart’s Sam’s Club brand is also opening a cashierless store in Texas — although customers will still have to use a proprietary app to scan merchandise as they shop.

Big Brother Shopping Experience

We will likely see more cashierless stores in the near future.

But that also means tech giants like Amazon will be collecting even more data about us — our highly detailed shopping habits, and even what we wear in the store. Whether that data will eventually be used for good is a much bigger question.